Veterans' media preferences and awareness of VAC programs and services : integrated report / prepared for Veterans Affairs Canada. : V44-14/2022E-PDF

"Veterans Affairs Canada (VAC) supports Veterans and their families and promotes recognition and remembrance of Veterans' achievements and sacrifices during times of war, military conflict and peace. At the time the report was released, the total population of Veterans in Canada is estimated to be 629,300. This includes 32,100 War Service Veterans and 597,200 Canadian Armed Forces (CAF) Veterans; however, this population is expected to decline through the next five years. In addition, VAC administers benefits of 15,306 Royal Canadian Mounted Police (RCMP) members or former members and their survivors. It is estimated that VAC serves 19% of the Veteran population in Canada. In 2019-20, the proportion of clients increased by 0.5% and is forecasted to increase by about 1% each year over the next five years. In support of the development of strategic marketing campaigns to support clients, VAC is commissioning research to better understand the Veteran community in terms of awareness of services and benefits offered by VAC and media consumption habits"--Executive summary, page 7.

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