2021-2022 CRA slam the scam campaign : ACET methodological report / prepared for the Canada Revenue Agency ; submitted by Narrative Research. : Rv4-150/1-2022E-PDF ; Rv4-150/2-2022E-PDF
"To continue to raise awareness of scams involving the Government of Canada name and with the collaboration of other departments, the CRA lead a sustained multimedia scams campaign over the last two years. The campaign launched in Fall 2020 and a pre-wave advertising recall survey was conducted prior to the launch of the campaign. The final post-wave survey was conducted in March 2022"--Background.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.913333&sl=1
| Ministère/Organisme | Canada Revenue Agency, issuing body. Narrative Research, consultant. |
|---|---|
| Titre | 2021-2022 CRA slam the scam campaign : ACET methodological report / prepared for the Canada Revenue Agency ; submitted by Narrative Research. |
| Variante du titre | 2021-2022 CRA scams campaign ACET - methodological report |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Édition précédente | 2020-2021 CRA scams campaign : |
| Format | Électronique |
| Document électronique |
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| Note(s) | Cover title. "March 2022." "PSPC Contract Number: 46558-227949/001/CY." "Registration Number: POR POR 099-21." Issued also in French under title: La campagne publicitaire de l'ARC de 2021-2022 - à bas l'arnaque : OECP rapport méthodologique. |
| Information sur la publication | Ottawa, Ontario : Canada Revenue Agency = Agence du revenu du Canada, 2022. ©2022 |
| Description | 1 online resource (22 unnumbered pages) + 1 executive summary (13 unnumbered pages) |
| ISBN | 9780660445601 9780660445618 |
| Numéro de catalogue |
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| Descripteurs | Fraud -- Canada -- Public opinion. Fraud -- Canada -- Prevention -- Public opinion. Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. |
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