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2021-2022 CRA slam the scam campaign : ACET methodological report / prepared for the Canada Revenue Agency ; submitted by Narrative Research.Rv4-150/1-2022E-PDF ; Rv4-150/2-2022E-PDF

"To continue to raise awareness of scams involving the Government of Canada name and with the collaboration of other departments, the CRA lead a sustained multimedia scams campaign over the last two years. The campaign launched in Fall 2020 and a pre-wave advertising recall survey was conducted prior to the launch of the campaign. The final post-wave survey was conducted in March 2022"--Background.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.913333&sl=0

Publication information
Department/Agency
  • Canada Revenue Agency, issuing body.
  • Narrative Research, consultant.
Title2021-2022 CRA slam the scam campaign : ACET methodological report / prepared for the Canada Revenue Agency ; submitted by Narrative Research.
Variant title
  • 2021-2022 CRA scams campaign ACET - methodological report
Publication typeMonograph
Language[English]
Other language editions[French]
Earlier edition2020-2021 CRA scams campaign :
FormatDigital text
Electronic document
Note(s)
  • Cover title.
  • "March 2022."
  • "PSPC Contract Number: 46558-227949/001/CY."
  • "Registration Number: POR POR 099-21."
  • Issued also in French under title: La campagne publicitaire de l'ARC de 2021-2022 - à bas l'arnaque : OECP rapport méthodologique.
Publishing information
  • Ottawa, Ontario : Canada Revenue Agency = Agence du revenu du Canada, 2022.
  • ©2022
Description1 online resource (22 unnumbered pages) + 1 executive summary (13 unnumbered pages)
ISBN9780660445601 9780660445618
Catalogue number
  • Rv4-150/1-2022E-PDF
  • Rv4-150/2-2022E-PDF
Subject terms
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