Assessment of the "wireless policy" TV advertising : final report / prepared by TNS Canada. : Iu4-426/2013E-PDF
"The Government of Canada is communicating its wireless telecommunications policy in a number of ways including informative advertising. The main objective of the study was to evaluate the effectiveness of a television creative execution prior to airing"--page 6.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.923266&sl=1
| Ministère/Organisme | Canada. Industry Canada, issuing body. TNS Canada (Firm), consultant. |
|---|---|
| Titre | Assessment of the "wireless policy" TV advertising : final report / prepared by TNS Canada. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Format | Électronique |
| Document électronique | |
| Note(s) | Digitized edition from print [by Innovation, Science and Economic Development Canada]. "POR Registration Number: POR 031-13." "PWGSC Contract Number: U1400-131562/001-CY." "TNS Study Number 200102244." |
| Information sur la publication | [Ottawa] : Industry Canada = Industrie Canada, 2013. ©2013 |
| Description | 1 online resource (26 pages) |
| Numéro de catalogue |
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| Descripteurs | Government advertising -- Canada -- Public opinion. Wireless communication systems -- Government policy -- Canada -- Public opinion. Public opinion -- Canada. Publicité d'État -- Canada -- Opinion publique. Transmission sans fil -- Politique gouvernementale -- Canada -- Opinion publique. Opinion publique -- Canada. |
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