Assessment of the "wireless policy" TV advertising : final report / prepared by TNS Canada.: Iu4-426/2013E-PDF
"The Government of Canada is communicating its wireless telecommunications policy in a number of ways including informative advertising. The main objective of the study was to evaluate the effectiveness of a television creative execution prior to airing"--page 6.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.923266&sl=0
| Department/Agency | Canada. Industry Canada, issuing body. TNS Canada (Firm), consultant. |
|---|---|
| Title | Assessment of the "wireless policy" TV advertising : final report / prepared by TNS Canada. |
| Publication type | Monograph |
| Language | [English] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Digitized edition from print [by Innovation, Science and Economic Development Canada]. "POR Registration Number: POR 031-13." "PWGSC Contract Number: U1400-131562/001-CY." "TNS Study Number 200102244." |
| Publishing information | [Ottawa] : Industry Canada = Industrie Canada, 2013. ©2013 |
| Description | 1 online resource (26 pages) |
| Catalogue number |
|
| Subject terms | Government advertising -- Canada -- Public opinion. Wireless communication systems -- Government policy -- Canada -- Public opinion. Public opinion -- Canada. Publicité d'État -- Canada -- Opinion publique. Transmission sans fil -- Politique gouvernementale -- Canada -- Opinion publique. Opinion publique -- Canada. |
Request alternate formats
To request an alternate format of a publication, complete the Government of Canada Publications email form. Use the form’s “question or comment” field to specify the requested publication.- Date modified: