Assessment of the "wireless policy" TV advertising : final report / prepared by TNS Canada.: Iu4-426/2013E-PDF
"The Government of Canada is communicating its wireless telecommunications policy in a number of ways including informative advertising. The main objective of the study was to evaluate the effectiveness of a television creative execution prior to airing"--page 6.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.923266&sl=0
| Department/Agency |
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| Title | Assessment of the "wireless policy" TV advertising : final report / prepared by TNS Canada. |
| Publication type | Monograph |
| Language | [English] |
| Format | Digital text |
| Electronic document | |
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| Publishing information |
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| Description | 1 online resource (26 pages) |
| Catalogue number |
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