Operational transparency case study. : CP22-217/2024E-PDF

"The study provided rich insights into the intentions, attitudes, and behaviours of Canadians who had not received a single dose of any COVID-19 vaccine at a time when a large majority (80%+) of Canadians had received at least one dose. The results of the experiment suggest that messaging employing principles of operational transparency - specifically those describing the funneling of vaccine candidates through the development process - is more effective at boosting self-reported vaccine intentions among unvaccinated Canadians, compared to standard Government of Canada communications approaches"--Summary, page 4.

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publications.gc.ca/pub?id=9.936526&sl=1

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