Parks Canada advertising campaign evaluation (ACET) 2024 : methodological report / prepared for Parks Canada. : R62-583/2024E-PDF

"Parks Canada launched a national advertising campaign that aired on a variety of platforms in the winter and spring of 2024 including traditional television, digital video pre-roll, social media platforms, web banners, search engine marketing and out of home signs. Each platform was in market at different times, but as a whole the campaign was in market between February to June 2024. The campaign was focused on promoting visiting national parks and national historic sites and was linked to promoting the growth of Canada's tourism industry"--Executive summary, page 4.

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