Parks Canada advertising campaign evaluation (ACET) 2023 : methodological report / prepared for Parks Canada. : R62-583/2023E-PDF

"Parks Canada launched a national advertising campaign that aired on a variety of platforms in the winter and spring of 2023 including traditional television, digital and streaming television, social media platforms, search engine marketing and billboards. Each platform was in market at different times, but as a whole the campaign was in market between February 2023 and June 2023. The campaign was focused on promoting visiting national parks and national historic sites and was linked to promoting the recovery of Canada's tourism industry"--Executive summary, page 4.

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