The costs and obstacles of commercializing new industrial products : a pilot study / by Robert G. Cooper, Georges Leroy, Stanley J. Shapiro. : C54-1/72-1977E-PDF

"This report presents the findings of a pilot research study into the costs and obstacles of commercializing new industrial products in Canada. The results are based on a sample of 18 successful new product introductions. The amount and nature of the resources required in each of eight activities which constitute the commercialization phase are reported. A set of relationships which describe these costs in terms of the nature of the product project and the company are developed. Finally, the nature and frequences of obstacles which plague various commercialization activities are outlined. This pilot research provides important insights and recommendations for the design of a major study into product innovation"--Abstract, page i.

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publications.gc.ca/pub?id=9.944708&sl=1

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