The costs and obstacles of commercializing new industrial products : a pilot study / by Robert G. Cooper, Georges Leroy, Stanley J. Shapiro. : C54-1/72-1977E-PDF
"This report presents the findings of a pilot research study into the costs and obstacles of commercializing new industrial products in Canada. The results are based on a sample of 18 successful new product introductions. The amount and nature of the resources required in each of eight activities which constitute the commercialization phase are reported. A set of relationships which describe these costs in terms of the nature of the product project and the company are developed. Finally, the nature and frequences of obstacles which plague various commercialization activities are outlined. This pilot research provides important insights and recommendations for the design of a major study into product innovation"--Abstract, page i.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.944708&sl=1
Ministère/Organisme | Canada. Department of Industry, Trade and Commerce. Technology Branch, issuing body. |
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Titre | The costs and obstacles of commercializing new industrial products : a pilot study / by Robert G. Cooper, Georges Leroy, Stanley J. Shapiro. |
Titre de la série | Technological innovation studies program : research report = Programme des études sur les innovations techniques : rapport de recherche ; [no. 72] |
Type de publication | Série - Voir l'enregistrement principal |
Langue | [Anglais] |
Format | Électronique |
Document électronique | |
Note(s) | Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. |
Information sur la publication | Ottawa, Canada : Industry, Trade and Commerce, Technology Branch = Industrie et commerce, Direction de la technologie, February 1977. |
Auteur / Contributeur | Cooper, Robert G., 1943- author. |
Description | 1 online resource (ii, 73 pages, 10 unnumbered pages). |
Numéro de catalogue |
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Descripteurs | New products -- Research -- Canada. Costs, Industrial -- Research -- Canada. Produits nouveaux -- Recherche -- Canada. Coût de production -- Recherche -- Canada. |
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