Services for seniors/retirement advertising campaign : creative testing focus group report / prepared for Employment and Social Development Canada (ESDC). : Em12-132/2025E-PDF

"Employment and Social Development Canada (ESDC) is developing a Services for Seniors/Retirement campaign that will increase awareness and knowledge of Government of Canada retirement programs and resources among Canadians 50 to 65 years old thinking about retirement, which will include information on the Canada Pension Plan (CPP). This campaign will support the 2023 Fall Economic Statement and its key pillar: focusing on making life more affordable for Canadians through enhancements to Old Age Security (OAS), the CPP, and the Guaranteed Income Supplement (GIC). It will also support ESDC's 2024-2025 Departmental Plan in assisting Canadians in maintaining an income for retirement and providing financial benefits to survivors, people with disabilities, and their families"--Summary, page 4.

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publications.gc.ca/pub?id=9.945795&sl=1

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