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Advertising campaign evaluation tool (ACET) - Canadian Dental Care Plan : final report / submitted to Health Canada ; prepared by: Leger. : H14-673/2026E-PDF

"This report presents the methodology for five online surveys conducted by Leger on behalf of Health Canada (HC). The objective of the surveys was to assess advertising recall of the Canadian Dental Care Plan (CDCP) campaigns, with a focus on the specific eligible groups targets by each campaign. Although the CDCP is only available to those with no access to private dental insurance, the surveys included a mix of participants with and without insurance (70% without insurance, 30% with insurance) to allow for a comparison of results between the two groups. The research was conducted between May 27, 2024 and November 16, 2025"--Page 2.

Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.958776&sl=1

Renseignements sur la publication
Ministère/Organisme
  • Canada. Health Canada, issuing body.
  • Léger (Firm), consultant.
TitreAdvertising campaign evaluation tool (ACET) - Canadian Dental Care Plan : final report / submitted to Health Canada ; prepared by: Leger.
Type de publicationMonographie
Langue[Anglais]
Autres langues publiées[Français]
FormatTexte numérique
Document électronique
Note(s)
  • Cover title.
  • "Unclassified."
  • "Contract Number: CW2361005."
  • "Registration number: POR 001-24."
  • Issued also in French under title: Outil d'évaluation de campagnes publicitaires (OECP) - Régime canadien de soins dentaires : rapport finale.
  • This record only includes the Final report in PDF; the complete data set with all the data tables survey files in CSV formats are available for free download at https://epe.lac-bac.gc.ca/
Information sur la publication
  • Montréal, Quebec : Health Canada = Santé Canada, January, 2026.
  • ©2026
Description1 online resource (109 pages) : illustrations
ISBN9780660979045
Numéro de catalogue
  • H14-673/2026E-PDF
Descripteurs
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