Advertising campaign evaluation tool (ACET) - Canadian Dental Care Plan : final report / submitted to Health Canada ; prepared by: Leger.: H14-673/2026E-PDF
"This report presents the methodology for five online surveys conducted by Leger on behalf of Health Canada (HC). The objective of the surveys was to assess advertising recall of the Canadian Dental Care Plan (CDCP) campaigns, with a focus on the specific eligible groups targets by each campaign. Although the CDCP is only available to those with no access to private dental insurance, the surveys included a mix of participants with and without insurance (70% without insurance, 30% with insurance) to allow for a comparison of results between the two groups. The research was conducted between May 27, 2024 and November 16, 2025"--Page 2.
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| Department/Agency |
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| Title | Advertising campaign evaluation tool (ACET) - Canadian Dental Care Plan : final report / submitted to Health Canada ; prepared by: Leger. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Digital text |
| Electronic document |
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| Note(s) |
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| Publishing information |
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| Description | 1 online resource (109 pages) : illustrations |
| ISBN | 9780660979045 |
| Catalogue number |
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