Focus testing of anticipatory food safety public notice creative templates : final report / prepared for Public Health Agency of Canada; prepared by TNS.: HP40-195/2012E-PDF
"In the spring of 2011, in response to recommendations 37 and 41 of the Weatherill Report 1, Public Health Agency of Canada (“the Agency”) Marketing developed draft marketing templates for a public notice that could be used to communicate with Canadians in the event of a foodborne illness outbreak. Qualitative research was required to test the concepts to ensure that they resonated with defined target audiences. Specific objectives included determining the effectiveness of the content and language used and their fit and appeal with these target audiences. The research findings will help to determine the best creative design and language to be used."--Executive Summary.
Permanent link to this Catalogue record:
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| Department/Agency | TNS Canadian Facts (Firm) Public Health Agency of Canada. |
|---|---|
| Title | Focus testing of anticipatory food safety public notice creative templates : final report / prepared for Public Health Agency of Canada; prepared by TNS. |
| Publication type | Monograph |
| Language | [English] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Cover title. "HC-POR-11-11." "March 2012." "Contract number: HT372-112870/001/CY." Includes some text in French; summaries in English and French. |
| Publishing information | [Ottawa] : Public Health Agency of Canada, 2012. |
| Description | [69] p. : ill. |
| Catalogue number |
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| Subject terms | Health Food safety Marketing |