Reaching Canadians with effective government advertising / Tom Lukiwski, chair.: XC70-1/1-421-12E-PDF
"This report reviews the changes made in 2016 to the federal government’s policy on communications and procedures for advertising and explores the best ways to ensure that government communications and advertising effectively reach Canadians. It outlines changes designed to avoid partisanship in government communications and advertising and suggests improvements. It also offers ways to provide proper and relevant oversight of government advertising activities and to increase government transparency with regard to communications and advertising. Ten recommendations address important challenges related to government communications and advertising"--Summary.
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| Department/Agency | Canada. Parliament. House of Commons. Standing Committee on Government Operations and Estimates. |
|---|---|
| Title | Reaching Canadians with effective government advertising / Tom Lukiwski, chair. |
| Series title | Report of the Standing Committee on Government Operations and Estimates ; 12th report, 42nd Parliament, 1st session |
| Publication type | Series - View Master Record |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Issued also in French under title: Atteindre les Canadiens au moyen de publicités gouvernementales efficaces. "December 2017." Original published on: 2017/12/04; published on: 2017/12/21. |
| Publishing information | [Ottawa] : House of Commons, 2017. |
| Author / Contributor | Lukiwski, Tom. |
| Description | viii, 63 p. |
| Catalogue number |
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| Subject terms | Advertising |
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