Reaching Canadians with effective government advertising / Tom Lukiwski, chair.: XC70-1/1-421-12E-PDF

"This report reviews the changes made in 2016 to the federal government’s policy on communications and procedures for advertising and explores the best ways to ensure that government communications and advertising effectively reach Canadians. It outlines changes designed to avoid partisanship in government communications and advertising and suggests improvements. It also offers ways to provide proper and relevant oversight of government advertising activities and to increase government transparency with regard to communications and advertising. Ten recommendations address important challenges related to government communications and advertising"--Summary.

Permanent link to this Catalogue record:
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Publication information
Department/Agency Canada. Parliament. House of Commons. Standing Committee on Government Operations and Estimates.
Title Reaching Canadians with effective government advertising / Tom Lukiwski, chair.
Series title Report of the Standing Committee on Government Operations and Estimates ; 12th report, 42nd Parliament, 1st session
Publication type Series - View Master Record
Language [English]
Other language editions [French]
Format Electronic
Electronic document
Note(s) Issued also in French under title: Atteindre les Canadiens au moyen de publicités gouvernementales efficaces.
"December 2017."
Original published on: 2017/12/04; published on: 2017/12/21.
Publishing information [Ottawa] : House of Commons, 2017.
Author / Contributor Lukiwski, Tom.
Description viii, 63 p.
Catalogue number
  • XC70-1/1-421-12E-PDF
Subject terms Advertising
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