Vaping prevention concepts testing : final report / prepared by Corporate Research Associates Inc. for Health Canada.: H14-300/2019E-PDF
"Health Canada is in the process of developing the Health Risks of Vaping Products Public Awareness Marketing Campaign The campaign aims to increase awareness of the harms and risks associated with vaping product use by youth. Prior to campaign development, Health Canada was interested in assessing reactions from the campaign’s target audience to creative concepts being considered, including three concepts each including layouts for signage and social media posts (Phase one) and three storyboards/moodboards and three additional signage layouts (Phase two). Research was needed to ensure that the concepts resonated well with the target audience and addressed prevention in an effective manner"--Executive summary, page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.866265&sl=0
| Department/Agency | Canada. Health Canada. Corporate Research Associates. |
|---|---|
| Title | Vaping prevention concepts testing : final report / prepared by Corporate Research Associates Inc. for Health Canada. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
|
| Note(s) | Issued also in French under title: Mise à l'essai de concepts sur la prévention du vapotage : rapport final. Accompanied by: executive summary. Includes references. |
| Publishing information | [Ottawa] : Health Canada = Santé Canada, September 2018. ©2018 |
| Description | 1 online resource (1 volume (various pagings)) : colour illustrations +executive summary (5 pages) |
| ISBN | 9780660290669 |
| Catalogue number |
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| Subject terms | Health hazards Marketing campaigns Public opinion Vaping |