Public opinion research study : evaluation of the 2021 mental health services ad campaign : findings report / prepared for Veterans Affairs Canada.: V32-441/2022E-PDF
"In this particular context, the main research objective of this study is to evaluate the 2021 Mental Health Services for Veterans and their Families advertising campaign using the Government of Canada's Advertising Campaign Evaluation Tool (ACET), and as required, is conducted before and after the campaign's paid media placement. This report presents the results of two online surveys conducted as part of this study, the baseline survey and the post-campaign survey"--Background and objectives.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.911287&sl=0
| Department/Agency | Canada. Veterans Affairs Canada, issuing body. Léger Marketing, consultant. |
|---|---|
| Title | Public opinion research study : evaluation of the 2021 mental health services ad campaign : findings report / prepared for Veterans Affairs Canada. |
| Variant title | Evaluation of the 2021 mental health services ad campaign : findings report |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document |
|
| Note(s) | Cover title. "Delivery Date: June 1, 2022." "Supplier: Leger Marketing Inc." "Contract Number: 51019-220944/001/CY." "Registration Number: POR 090-21." Issued also in French under title: Étude de recherche sur l'opinion publique : évaluation de la campagne publicitaire 2021-2022 sur les services en santé mentale : rapport sur les conclusions. |
| Publishing information | Charlottetown, Prince Edward Island : Veterans Affairs Canada = Anciens combattants Canada, 2022. ©2022 |
| Description | 1 online resource (40 unnumbered pages) + 1 executive summary (5 unnumbered pages) |
| ISBN | 9780660435688 |
| Catalogue number |
|
| Subject terms | Veterans -- Mental health services -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. |