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Promoting a sustainable future: an introduction to community-based social marketing / by Doug McKenzie-Mohr.: En133-19/1995E

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publications.gc.ca/pub?id=9.646445&sl=0

Publication information
Department/Agency
  • National Round Table on the Environment and the Economy (Canada)
TitlePromoting a sustainable future: an introduction to community-based social marketing / by Doug McKenzie-Mohr.
Publication typeMonograph
Language[English]
Other language editions[French]
FormatPhysical text
Other formatsDigital text-[English]
Note(s)
  • Contents: Toward a sustainable future.--Commitment: turning good intentions into action.--Prompts: reminding people to act sustainably.--Norms: making use of community standards.--Communicating effectively.--Removing external barriers.--Uncovering the barriers to sustainable behaviour.--Designing and evaluating an intervention.--Concluding thoughts.--References.
Publishing information
  • Ottawa - Ontario : National Round Table on the Environment and the Economy 1995.
BindingSoftcover
Description42p. : graphs, references ; 28 cm.
ISBN1-895643-38-4
Catalogue number
  • En133-19/1995E
Subject terms
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