Promoting a sustainable future: an introduction to community-based social marketing / by Doug McKenzie-Mohr. : En133-19/1995E

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Publication information
Department/Agency National Round Table on the Environment and the Economy (Canada)
Title Promoting a sustainable future: an introduction to community-based social marketing / by Doug McKenzie-Mohr.
Publication type Monograph
Language [English]
Other language editions [French]
Format Paper
Other formats Electronic-[English]
Note(s) Contents: Toward a sustainable future.--Commitment: turning good intentions into action.--Prompts: reminding people to act sustainably.--Norms: making use of community standards.--Communicating effectively.--Removing external barriers.--Uncovering the barriers to sustainable behaviour.--Designing and evaluating an intervention.--Concluding thoughts.--References.
Publishing information Ottawa - Ontario : National Round Table on the Environment and the Economy 1995.
Binding Softcover
Description 42p. : graphs, references ; 28 cm.
ISBN 1-895643-38-4
Catalogue number
  • En133-19/1995E
Subject terms Environmental management
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