Promoting a sustainable future: an introduction to community-based social marketing / by Doug McKenzie-Mohr. : En133-19/1995E
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| Department/Agency | National Round Table on the Environment and the Economy (Canada) |
|---|---|
| Title | Promoting a sustainable future: an introduction to community-based social marketing / by Doug McKenzie-Mohr. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Paper |
| Other formats | Electronic-[English] |
| Note(s) | Contents: Toward a sustainable future.--Commitment: turning good intentions into action.--Prompts: reminding people to act sustainably.--Norms: making use of community standards.--Communicating effectively.--Removing external barriers.--Uncovering the barriers to sustainable behaviour.--Designing and evaluating an intervention.--Concluding thoughts.--References. |
| Publishing information | Ottawa - Ontario : National Round Table on the Environment and the Economy 1995. |
| Binding | Softcover |
| Description | 42p. : graphs, references ; 28 cm. |
| ISBN | 1-895643-38-4 |
| Catalogue number |
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| Subject terms | Environmental management |
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