How to design culturally resonant messages? / by M. Afzal Upal.: D68-5/108-2012E-PDF
Starting in June 2009, DRDC Toronto’s Effects & Influence Group (EIG) was asked by LFCA G9 (Influence Activities Unit) to provide course material that can be delivered to LFCA’s Influence Activities (IA) operators to train them on how to design more effective message in expeditionary environment. The lecture notes and the Powerpoint slides designed and delivered by the EIG are presented here.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.821197&sl=0
| Department/Agency | Canada. Defence R&D Canada. |
|---|---|
| Title | How to design culturally resonant messages? / by M. Afzal Upal. |
| Series title | Technical Note ; 2012-108 |
| Publication type | Series - View Master Record |
| Language | [English] |
| Format | Electronic |
| Electronic document | |
| Note(s) | "October 2012." Includes bibliographical references. |
| Publishing information | [Ottawa] : Defence Research and Development Canada, c2012. |
| Author / Contributor | Upal, M. Afzal, 1970- |
| Description | ix 33 p. : figures. |
| Catalogue number |
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| Subject terms | Technical reports Influence activities Target audience analysis |
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