Trade shows and you : how to get the most from your trade show investment.: ED5-38/2017E-PDF
"There are several good reasons for adding trade shows to your company’s sales strategy, even if your business has been performing well without them. Participating in a domestic or international trade event can help you enter new markets, increase your sales in existing ones and raise your company profile with potential customers and partners. Trade Shows and You will help you explore these possibilities and will give you a compact, practical guide to the major stages of a trade show: planning your show strategy, preparing for a show, working the show itself and following up after the show"--P. [1].
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.848496&sl=0
| Department/Agency | Export Development Canada. |
|---|---|
| Title | Trade shows and you : how to get the most from your trade show investment. |
| Series title | White paper |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Issued also in French under title: Les salons professionnels et vous : comment tirer le maximum de vos investissements dans les salons professionnels. Cover title. |
| Publishing information | [Ottawa] : Export Development Canada, [2017], c2016 |
| Description | 20 p. |
| Catalogue number |
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| Subject terms | Trade shows |
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