Evaluation of the 2018 remembrance advertising campaign : methodology report / prepared for Veterans Affairs Canada [by] EKOS Research Associates Inc.: V44-8/2018E-PDF
"VAC’s Remembrance advertising campaign, has been marketed to an extensive demographic with solid post-campaign recall. The 2018 Remembrance Campaign had acomprehensive set of advertising products that honoured the sacrifices of Canada's Veterans through commemorative events to highlight significant milestones including the centennial of the end of the First World War. Throughout this period, the campaign engaged and inspired youth, brought Canadians together and remembered the contributions of Veterans, showcased Canada's achievements as a result of Canada's Veterans and incited Canadians to explore our rich military history"--Summary, page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.866417&sl=0
| Department/Agency | Canada. Veterans Affairs Canada. Ekos Research Associates. |
|---|---|
| Title | Evaluation of the 2018 remembrance advertising campaign : methodology report / prepared for Veterans Affairs Canada [by] EKOS Research Associates Inc. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Later edition | Evaluation of the 2019 remembrance advertising campaign : |
| Format | Electronic |
| Electronic document |
|
| Note(s) | Issued also in French under title: Évaluation de la campagne de publicité sur la commémoration de 2018 : rapport méthodologique. Accompanied by: Summary. |
| Publishing information | [Charlottetown, P.E.I.] : Veterans Affairs Canada = Anciens Combattants Canada, February 2019. |
| Description | 1 online ressource (573 unnumbered pages) +summary (3 pages) |
| ISBN | 9780660291222 |
| Catalogue number |
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| Subject terms | Advertising Commemoration Veterans |