Evaluation of the 2018 remembrance advertising campaign : methodology report / prepared for Veterans Affairs Canada [by] EKOS Research Associates Inc. : V44-8/2018E-PDF
"VAC’s Remembrance advertising campaign, has been marketed to an extensive demographic with solid post-campaign recall. The 2018 Remembrance Campaign had acomprehensive set of advertising products that honoured the sacrifices of Canada's Veterans through commemorative events to highlight significant milestones including the centennial of the end of the First World War. Throughout this period, the campaign engaged and inspired youth, brought Canadians together and remembered the contributions of Veterans, showcased Canada's achievements as a result of Canada's Veterans and incited Canadians to explore our rich military history"--Summary, page 1.
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publications.gc.ca/pub?id=9.866417&sl=1
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| Titre | Evaluation of the 2018 remembrance advertising campaign : methodology report / prepared for Veterans Affairs Canada [by] EKOS Research Associates Inc. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Édition ultérieure | Evaluation of the 2019 remembrance advertising campaign : |
| Format | Texte numérique |
| Document électronique |
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| Information sur la publication |
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| Description | 1 online ressource (573 unnumbered pages) +summary (3 pages) |
| ISBN | 9780660291222 |
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