Evaluation of the 2018 remembrance advertising campaign : methodology report / prepared for Veterans Affairs Canada [by] EKOS Research Associates Inc. : V44-8/2018E-PDF
"VAC’s Remembrance advertising campaign, has been marketed to an extensive demographic with solid post-campaign recall. The 2018 Remembrance Campaign had acomprehensive set of advertising products that honoured the sacrifices of Canada's Veterans through commemorative events to highlight significant milestones including the centennial of the end of the First World War. Throughout this period, the campaign engaged and inspired youth, brought Canadians together and remembered the contributions of Veterans, showcased Canada's achievements as a result of Canada's Veterans and incited Canadians to explore our rich military history"--Summary, page 1.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.866417&sl=1
| Ministère/Organisme | Canada. Veterans Affairs Canada. Ekos Research Associates. |
|---|---|
| Titre | Evaluation of the 2018 remembrance advertising campaign : methodology report / prepared for Veterans Affairs Canada [by] EKOS Research Associates Inc. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Édition ultérieure | Evaluation of the 2019 remembrance advertising campaign : |
| Format | Électronique |
| Document électronique |
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| Note(s) | Issued also in French under title: Évaluation de la campagne de publicité sur la commémoration de 2018 : rapport méthodologique. Accompanied by: Summary. |
| Information sur la publication | [Charlottetown, P.E.I.] : Veterans Affairs Canada = Anciens Combattants Canada, February 2019. |
| Description | 1 online ressource (573 unnumbered pages) +summary (3 pages) |
| ISBN | 9780660291222 |
| Numéro de catalogue |
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| Descripteurs | Advertising Commemoration Veterans |