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Stimulus variation and consumer satisfaction/dissatisfaction and action-taking / prepared by Melanie Wallendorf, Graduate School of Business Administration, University of Michigan.: RG31-14/1980E-PDF

"At a time when there are increasing numbers and types of products, it is apparent that consumers are dissatisfied with a large number of these products (Day and Bodur, 1977; Bay and Ash, 1979). It is therefore interesting to consider the types of life experiences and preference patterns which may lead to dissatisfaction with a product. In this paper these are discussed within the conceptual framework of stimulus variation"--page 1.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.871214&sl=0

Publication information
Department/Agency
  • Canada. Consumer and Corporate Affairs.
TitleStimulus variation and consumer satisfaction/dissatisfaction and action-taking / prepared by Melanie Wallendorf, Graduate School of Business Administration, University of Michigan.
Publication typeMonograph
Language[English]
FormatDigital text
Electronic document
Note(s)
  • Digitized edition from print [produced by Innovation, Science and Economic Development Canada].
  • Includes bibliographical references.
Publishing information
  • [Ottawa] : Consumer Research and Evaluation Branch, Consumer and Corporate Affairs Canada, [1980]
Author / Contributor
  • Wallendorf, Melanie, author.
Description1 online resource (53 pages)
Catalogue number
  • RG31-14/1980E-PDF
Subject terms
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