Stimulus variation and consumer satisfaction/dissatisfaction and action-taking / prepared by Melanie Wallendorf, Graduate School of Business Administration, University of Michigan.: RG31-14/1980E-PDF
"At a time when there are increasing numbers and types of products, it is apparent that consumers are dissatisfied with a large number of these products (Day and Bodur, 1977; Bay and Ash, 1979). It is therefore interesting to consider the types of life experiences and preference patterns which may lead to dissatisfaction with a product. In this paper these are discussed within the conceptual framework of stimulus variation"--page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.871214&sl=0
| Department/Agency | Canada. Consumer and Corporate Affairs. |
|---|---|
| Title | Stimulus variation and consumer satisfaction/dissatisfaction and action-taking / prepared by Melanie Wallendorf, Graduate School of Business Administration, University of Michigan. |
| Publication type | Monograph |
| Language | [English] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. |
| Publishing information | [Ottawa] : Consumer Research and Evaluation Branch, Consumer and Corporate Affairs Canada, [1980] |
| Author / Contributor | Wallendorf, Melanie, author. |
| Description | 1 online resource (53 pages) |
| Catalogue number |
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| Subject terms | Consumer products Consumerism |
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