The assessment of markets for the development of new industrial products in Canada / by Blair Little, Robert G. Cooper and Roger A. More, School of Business Administration, University of Western Ontario.: C54-1/5-1972E-PDF
"In this study the assessment practices of 152 Canadian industrial products manufacturing firms were examined with the objective of: 1) Understanding the "State of the Art" in Canadian industry. 2) Determining relationships between market assessment practices of firms and their overall processes of new product development. The data was collected through personal interviews with management personnel, based on a lengthy printed questionnaire. The companies were selected to represent a broad cross-section of manufacturing industries involved in new product development"--Executive summary.
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| Department/Agency | Canada. Industry, Trade and Commerce. Office of Science and Technology. |
|---|---|
| Title | The assessment of markets for the development of new industrial products in Canada / by Blair Little, Robert G. Cooper and Roger A. More, School of Business Administration, University of Western Ontario. |
| Series title | Technological innovation studies program : research report = Programme des études sur les innovations techniques : rapport de recherche |
| Publication type | Series - View Master Record |
| Language | [English] |
| Format | Electronic |
| Electronic document | |
| Note(s) | "June, 1972." Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. Issued also in print format. |
| Publishing information | Ottawa, Canada : Industry, Trade and Commerce, Office of Science and Technology = Industrie et commerce, Direction des sciences et de la technologie, 1972. |
| Author / Contributor | Little, Blair, 1931- author. Cooper, Robert G., 1943- author. More, Roger A. (Roger Allan), 1942- author. |
| Description | 1 online resource (22, 3 pages). |
| Catalogue number |
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| Subject terms | Product development Marketing |
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