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Evaluation of the 2020 remembrance advertising campaign : methodology report / prepared for Veterans Affairs Canada.: V44-8/2020E-PDF

"As part of its mandate, Veterans Affairs Canada (VAC) seeks to engage Canadians in remembrance. In 2020, the advertising campaign focused on the "Our Freedom" digital creative which illustrated the connection that past service has to our current freedom. The campaign was designed to encourage Canadians to remember and honour the accomplishments and sacrifices of our Veterans and invite Canadians' participation in remembrance activities, to visit VAC's website and to engage in social media acts of remembrance to honour them. The campaign’s purpose was to honour the Canadians who served our country during times of war, military conflict and peace and to engage Canadians in remembering past and present sacrifices. Advertising concepts demonstrated Canadians' commitment to remember the sacrifices and achievements of Canada's traditional War Service Veterans and modern-day Veterans. The call to action of the campaign was to engage the pride of Canadians through VAC’s website or through social media sites"--Summary, page 3.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.894698&sl=0

Publication information
Department/Agency
  • Canada. Veterans Affairs Canada, issuing body.
  • Ekos Research Associates, consultant.
TitleEvaluation of the 2020 remembrance advertising campaign : methodology report / prepared for Veterans Affairs Canada.
Publication typeMonograph
Language[English]
Other language editions[French]
Earlier editionEvaluation of the 2019 remembrance advertising campaign :
FormatDigital text
Electronic document
Note(s)
  • Cover title.
  • Issued also in HTML format.
  • "Supplier: Ekos Research Associates Inc."
  • "PSPC Contract Number: # 51019-201018/001/CY."
  • "POR Registration Number: POR 048-20."
  • Issued also in French under title: Évaluation de la campagne de publicité sur la commémoration de 2020 : rapport méthodologique.
Publishing information
  • [Ottawa] : Veterans Affairs Canada = Anciens combattants Canada, March 30, 2021.
Description1 online resource (303 pages) + 1 summary (5 unnumbered pages)
ISBN9780660369297
Catalogue number
  • V44-8/2020E-PDF
Subject terms
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