2020-2021 CRA scams campaign : ACET methodological report / prepared for the Canada Revenue Agency ; submitted by Narrative Research.: Rv4-150/1-2021E-PDF ; Rv4-150/2-2021E-PDF
"To continue to raise awareness of scams involving the Government of Canada name and with the collaboration of other departments, the CRA is leading a sustained multimedia scams campaign over two years. The campaign launched in Fall 2020 and a pre-wave advertising recall survey was conducted prior to the launch of the campaign. A post-wave survey was conducted in March 2021"--Background, page 1.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.901661&sl=0
| Department/Agency | Canada Revenue Agency, issuing body. Narrative Research, consultant. |
|---|---|
| Title | 2020-2021 CRA scams campaign : ACET methodological report / prepared for the Canada Revenue Agency ; submitted by Narrative Research. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Later edition | 2021-2022 CRA slam the scam campaign : |
| Format | Electronic |
| Electronic document |
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| Note(s) | Cover title. "April 2021." "PSPC Contract Number: 46558-214941/001/CY." "Registration Number: POR 051-20." Issued also in French under title: Campagne 2020-2021 de l'Agence sur les arnaques : OECP rapport méthodologique. |
| Publishing information | Ottawa, Ontario : Canada Revenue Agency = Agence du revenu du Canada, 2021. ©2021 |
| Description | 1 online resource (28 pages) + 1 executive summary (4 pages) |
| ISBN | 9780660396354 9780660396361 |
| Catalogue number |
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| Subject terms | Fraud -- Canada -- Public opinion. Fraud -- Canada -- Prevention -- Public opinion. Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. |
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