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National Defence advertising pre-testing 2022 : awareness campaign : final report / prepared for: Department of National Defence.: D2-444/1-2022E-PDF

"One of the advertising campaigns the Department of National Defence (DND) oversees is the Canadian Armed Forces recruitment (awareness) campaign, which is being developed to assist the Canadian Armed Forces (CAF) in enrolling Regular Force (full-time) and Reserve Force (part-time) members to fulfill the Strategic Intake Plan of the Canadian Forces Recruiting Group (CFRG)"--Executive summary, page 5.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.913556&sl=0

Publication information
Department/Agency
  • Canada. Department of National Defence, issuing body.
  • Quorus Consulting Group, consultant.
TitleNational Defence advertising pre-testing 2022 : awareness campaign : final report / prepared for: Department of National Defence.
Publication typeMonograph
Language[English]
Other language editions[French]
FormatDigital text
Electronic document
Note(s)
  • "July 7, 2022."
  • "Supplier name: Quorus Consulting Group Inc."
  • "Contract #: W8484-211011/001/CY."
  • "POR number: 048-21."
  • Issued also in French under title: Mise à l'essai du concept publicitaire 2022 de la Défense nationale : campagne de sensibilisation : rapport final.
Publishing information
  • Ottawa, Ontario : Department of National Defence, 2022.
  • ©2022
Description1 online resource (49 pages) : illustrations + 1 executive summary (11 pages)
ISBN9780660446523
Catalogue number
  • D2-444/1-2022E-PDF
Subject terms
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