Marketing, sales and client experience : BDC ViewPoints study / Market Intelligence (Marketing) at BDC.: Iu134-47/2012E-PDF
"The BDC Market Intelligence team continues its ongoing research among Canadian entrepreneurs. The topic of this study was marketing, sales and client experience. In this study, the team wanted to determine the proportion of entrepreneurs who have someone dedicated to marketing activities; the types of activities that are part of current marketing and sales strategies; the techniques used to determine a marketing and sales budget, as well as the amount of the budget itself; the ability of entrepreneurs to convey their business story in a clear and concise manner; the presence of sales representatives and how much they are paid; entrepreneurs’ perception and use of new marketing channels; the types of company websites and online sales; the use of tracking mechanisms, such as customer databases and customer relationship management (CRM) software; the percentage of businesses that survey their clients and the overall use of survey results; the elements of the marketing mix with which entrepreneurs would welcome external help"--Background, page 4.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.929958&sl=0
| Department/Agency | Business Development Bank of Canada, issuing body. |
|---|---|
| Title | Marketing, sales and client experience : BDC ViewPoints study / Market Intelligence (Marketing) at BDC. |
| Variant title | Marketing, sales and client experience survey – April 2012 |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Cover title. Issued also in French under title: Marketing, ventes et expérience client : étude Points de vue BDC. |
| Publishing information | Montreal, QC : BDC, April 2012. |
| Description | 1 online resource (68 pages) : illustrations, maps, graphs |
| Catalogue number |
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| Subject terms | Consumer goods -- Canada. Marketing -- Canada. Businesspeople -- Canada -- Attitudes. Consumer satisfaction -- Canada -- Public opinion. Public opinion -- Canada. |
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