Marketing, sales and client experience : BDC ViewPoints study / Market Intelligence (Marketing) at BDC. : Iu134-47/2012E-PDF
"The BDC Market Intelligence team continues its ongoing research among Canadian entrepreneurs. The topic of this study was marketing, sales and client experience. In this study, the team wanted to determine the proportion of entrepreneurs who have someone dedicated to marketing activities; the types of activities that are part of current marketing and sales strategies; the techniques used to determine a marketing and sales budget, as well as the amount of the budget itself; the ability of entrepreneurs to convey their business story in a clear and concise manner; the presence of sales representatives and how much they are paid; entrepreneurs’ perception and use of new marketing channels; the types of company websites and online sales; the use of tracking mechanisms, such as customer databases and customer relationship management (CRM) software; the percentage of businesses that survey their clients and the overall use of survey results; the elements of the marketing mix with which entrepreneurs would welcome external help"--Background, page 4.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.929958&sl=1
| Ministère/Organisme | Business Development Bank of Canada, issuing body. |
|---|---|
| Titre | Marketing, sales and client experience : BDC ViewPoints study / Market Intelligence (Marketing) at BDC. |
| Variante du titre | Marketing, sales and client experience survey – April 2012 |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Format | Électronique |
| Document électronique | |
| Note(s) | Cover title. Issued also in French under title: Marketing, ventes et expérience client : étude Points de vue BDC. |
| Information sur la publication | Montreal, QC : BDC, April 2012. |
| Description | 1 online resource (68 pages) : illustrations, maps, graphs |
| Numéro de catalogue |
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| Descripteurs | Consumer goods -- Canada. Marketing -- Canada. Businesspeople -- Canada -- Attitudes. Consumer satisfaction -- Canada -- Public opinion. Public opinion -- Canada. |
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