New Brunswick Department of Tourism, Heritage and Culture : shaping culture, increasing focus and finding success.: Iu87-1/1-2012E-PDF
"In the summer of 2010, Tourism New Brunswick (TNB), a division of the Department of Tourism, Heritage and Culture, became one of the first to license the Explorer Quotient® (“EQ®”) from the Canadian Tourism Commission (CTC). TNB’s goal was to increase net new visitors to the province. Having used primarily ad hoc research in the past, it was time to evaluate segmentation tools to gain better insights into travellers. Specifically, the organization sought a tool that could link with additional research sources to keep segments up to date and to track progress year-over-year"--Case summary, page 2.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.932628&sl=0
| Department/Agency | Canadian Tourism Commission, issuing body. |
|---|---|
| Title | New Brunswick Department of Tourism, Heritage and Culture : shaping culture, increasing focus and finding success. |
| Series title | EQ up close: case study series |
| Publication type | Series - View Master Record |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Cover title. Issued also in French under title: Pleins feux sur le Quotient explorateur : études de cas Donner forme à une culture et canaliser les efforts à la recherche du succès Ministère du Tourisme, du Patrimoine et de la Culture du Nouveau-Brunswick. |
| Publishing information | [Vancouver] : Canadian Tourism Commission, [2012] ©2012 |
| Description | 1 online resource (13 pages) : photographs. |
| Catalogue number |
|
| Subject terms | Tourism -- New Brunswick -- Marketing -- Case studies. Marketing research -- New Brunswick -- Case studies. |