Tourism Yukon : using EQ to drive department-wide, research-based decision making.: Iu87-1/2-2012E-PDF
"Tourism Yukon is in the start up phase with EQ. They have done some initial work with consumer campaigns conducted in Australia, and in assessing potential within Canadian markets; however their primary focus thus far has been on increasing understanding of EQ and its applications among internal stakeholders. The initial exercise has been to integrate EQ with their other research and to test a few campaigns to establish a foundation for business decisions relating to the full spectrum of the department's activities"--Case summary, page 2.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.936929&sl=0
| Department/Agency |
|
|---|---|
| Title | Tourism Yukon : using EQ to drive department-wide, research-based decision making. |
| Variant title |
|
| Series title |
|
| Publication type | Monograph - View Master Record |
| Language | [English] |
| Other language editions | [French] |
| Format | Digital text |
| Electronic document | |
| Note(s) |
|
| Publishing information |
|
| Description | 1 online resource (11 pages) : photographs. |
| Catalogue number |
|
| Subject terms |
Request alternate formats
To request an alternate format of a publication, complete the Government of Canada Publications email form. Use the form’s “question or comment” field to specify the requested publication.Page details
- Date modified: