Tourism Yukon : using EQ to drive department-wide, research-based decision making.: Iu87-1/2-2012E-PDF
"Tourism Yukon is in the start up phase with EQ. They have done some initial work with consumer campaigns conducted in Australia, and in assessing potential within Canadian markets; however their primary focus thus far has been on increasing understanding of EQ and its applications among internal stakeholders. The initial exercise has been to integrate EQ with their other research and to test a few campaigns to establish a foundation for business decisions relating to the full spectrum of the department's activities"--Case summary, page 2.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.936929&sl=0
| Department/Agency | Canadian Tourism Commission, issuing body. |
|---|---|
| Title | Tourism Yukon : using EQ to drive department-wide, research-based decision making. |
| Variant title | Using EQ to drive department-wide, research-based decision making |
| Series title | EQ up close: case study series |
| Publication type | Series - View Master Record |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Cover title. Issued also in French under title: Tourism Yukon : utiliser le Quotient explorateur pour favoriser la prise de décisions fondées sur la recherche à l'échelle d'un ministère. |
| Publishing information | [Vancouver] : Canadian Tourism Commission, [2018] ©2012 |
| Description | 1 online resource (11 pages) : photographs. |
| Catalogue number |
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| Subject terms | Tourism -- Yukon -- Marketing -- Case studies. Marketing research -- Yukon -- Case studies. |