Sector trend analysis - mustard powder in the Netherlands / [prepared by Karim Zarrouki]. : A74-3/2017-68E-PDF

"The Netherlands play a leading role in a wide range of conventional produce and processed food in the European market. It is a major gateway for the import of agricultural commodities with a sophisticated network of importers, packers and re-exporters. The growing demand among young Dutch consumers for international cuisine had a major impact on sales of condiments in the Netherlands in 2015, driving innovation and boosting sales. Most of the major food processors in different category took full advantage of this opportunity and introduced, for example, new food product containing mustard powder and packaging formats. Furthermore, the number of smaller households is increasing as well as the number of double income households. This means that many consumers are looking for convenience. For Canada, the Netherlands is the fourth-largest market within the EU for mustard. Canada was the third-largest supplier of consumer oriented products which are susceptible to contain mustard, to the Netherlands after United Kingdom and France. Dutch imports of consumer-oriented products from Canada continue to grow”--Executive summary, p. 1.

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