Sector trends analysis - fish trends in China / [prepared by Karim Zarrouki]. : A74-3/97-2017E-PDF

“China is Canada’s second largest agrifood and seafood trading partner in the world. In 2016, Canada exported almost C$7 billion worth of agrifood and seafood to China, of which fish and seafood represented C$765 million, placing China as the second-largest export market for Canada’s seafood products after the United States. The effect of the rising middle class and disposable incomes is allowing consumers to trade up for higher quality food products. Consequently, premium fish is becoming increasingly popular among these new Chinese consumers. Fish products with labels that claim the products are organic, caught in the wild, or imported gained popularity in recent years albeit with higher unit prices, mainly because consumers believe that they are healthier and more nutritious”--Executive summary, p. [1].

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