Vaping prevention concepts testing : final report / prepared by Corporate Research Associates Inc. for Health Canada. : H14-300/2019E-PDF

"Health Canada is in the process of developing the Health Risks of Vaping Products Public Awareness Marketing Campaign The campaign aims to increase awareness of the harms and risks associated with vaping product use by youth. Prior to campaign development, Health Canada was interested in assessing reactions from the campaign’s target audience to creative concepts being considered, including three concepts each including layouts for signage and social media posts (Phase one) and three storyboards/moodboards and three additional signage layouts (Phase two). Research was needed to ensure that the concepts resonated well with the target audience and addressed prevention in an effective manner"--Executive summary, page 1.

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