Government of Canada’s COVID-19 economic response plan advertising campaign : ACET survey Spring and Fall 2020 : final report. : F2-281/1-2020E-PDF
"In April 2020, the Department of Finance Canada and the Government of Canada developed an advertising campaign to support the government’s COVID-19 Economic Response Plan. The campaign objectives were to inform Canadians and increase awareness and take-up of key initiatives, programs, and benefits within Government of Canada’s COVID-19 Economic Response Plan. The campaign pursued two main objectives regarding two groups of people: support for individual Canadians and families and support for businesses. The main objective of this study was to evaluate the performance of the campaign with the target audience using the Advertising Campaign Evaluation Tool (ACET), both for pretesting and post testing the campaign"--Background and objectives.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.896980&sl=1
| Ministère/Organisme | Canada. Department of Finance, issuing body. Léger Marketing, consultant. |
|---|---|
| Titre | Government of Canada’s COVID-19 economic response plan advertising campaign : ACET survey Spring and Fall 2020 : final report. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Format | Électronique |
| Document électronique |
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| Note(s) | Cover title. Issued also in HTML format. "Supplier name: Leger marketing inc." "Contract number: 60074-200050/001/CY." "Registration number: POR-002-20." Issued also in French under title: Campagne publicitaire sur le plan d’intervention économique du gouvernement du Canada en réponse à la COVID-19 : sondage OECP printemps-automne 2020 : rapport final. Issued also in printed form. |
| Information sur la publication | Ottawa, Ontario : Department of Finance Canada, [2021] ©2020 |
| Description | 1 online resource (51 unnumbered pages) + 1 executive summary (7 unnumbered pages) |
| ISBN | 9780660376271 |
| Numéro de catalogue |
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| Descripteurs | COVID-19 (Disease) -- Economic aspects -- Canada -- Public opinion. COVID-19 (Disease) -- Government policy -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Public opinion -- Canada. |
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