Government of Canada’s COVID-19 economic response plan advertising campaign : ACET survey Spring and Fall 2020 : final report.: F2-281/1-2020E-PDF
"In April 2020, the Department of Finance Canada and the Government of Canada developed an advertising campaign to support the government’s COVID-19 Economic Response Plan. The campaign objectives were to inform Canadians and increase awareness and take-up of key initiatives, programs, and benefits within Government of Canada’s COVID-19 Economic Response Plan. The campaign pursued two main objectives regarding two groups of people: support for individual Canadians and families and support for businesses. The main objective of this study was to evaluate the performance of the campaign with the target audience using the Advertising Campaign Evaluation Tool (ACET), both for pretesting and post testing the campaign"--Background and objectives.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.896980&sl=0
| Department/Agency |
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|---|---|
| Title | Government of Canada’s COVID-19 economic response plan advertising campaign : ACET survey Spring and Fall 2020 : final report. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Digital text |
| Electronic document |
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| Note(s) |
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| Publishing information |
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| Description | 1 online resource (51 unnumbered pages) + 1 executive summary (7 unnumbered pages) |
| ISBN | 9780660376271 |
| Catalogue number |
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| Subject terms |
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