National Defence advertising pre-testing 2021 - women’s campaign : final report. : D2-444/2021E-PDF
"The Department of National Defence (DND) oversees a variety of advertising campaigns. One of these campaigns is the women's recruitment campaign, which is being developed to support a priority and commitment made by DND and the Canadian Armed Forces (CAF) to increase the number of women in the CAF from 15% to 25% by 2026"--Page 6.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.898748&sl=1
| Ministère/Organisme | Canada. Department of National Defence, issuing body. Quorus Consulting Group, issuing body. |
|---|---|
| Titre | National Defence advertising pre-testing 2021 - women’s campaign : final report. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Format | Électronique |
| Document électronique |
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| Note(s) | Cover title. Issued also in HTML format. Issued also in French under title: Mise à l’essai des campagnes publicitaires de 2021 de la Défense nationale - campagne ciblant les femmes. "April 2021." "Prepared for: Department of National Defence." "Supplier name: Quorus Consulting Group Inc." "Contract #: W8484-201022/001/CY." "POR Number: 096-20." |
| Information sur la publication | Ottawa, Ontario : Department of National Defence, 2021. ©2021 |
| Description | 1 online resource (47 pages) + executive summary (12 pages) |
| ISBN | 9780660384719 |
| Numéro de catalogue |
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| Descripteurs | Canada. Canadian Armed Forces -- Public opinion. Canada. Canadian Armed Forces -- Recruiting, enlistment, etc. -- Public opinion. Women and the military -- Canada -- Public opinion. Public opinion -- Canada. |
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