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National Defence advertising pre-testing 2021 - women’s campaign : final report.: D2-444/2021E-PDF

"The Department of National Defence (DND) oversees a variety of advertising campaigns. One of these campaigns is the women's recruitment campaign, which is being developed to support a priority and commitment made by DND and the Canadian Armed Forces (CAF) to increase the number of women in the CAF from 15% to 25% by 2026"--Page 6.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.898748&sl=0

Publication information
Department/Agency
  • Canada. Department of National Defence, issuing body.
  • Quorus Consulting Group, issuing body.
TitleNational Defence advertising pre-testing 2021 - women’s campaign : final report.
Publication typeMonograph
Language[English]
Other language editions[French]
FormatDigital text
Electronic document
Note(s)
  • Cover title.
  • Issued also in HTML format.
  • Issued also in French under title: Mise à l’essai des campagnes publicitaires de 2021 de la Défense nationale - campagne ciblant les femmes.
  • "April 2021."
  • "Prepared for: Department of National Defence."
  • "Supplier name: Quorus Consulting Group Inc."
  • "Contract #: W8484-201022/001/CY."
  • "POR Number: 096-20."
Publishing information
  • Ottawa, Ontario : Department of National Defence, 2021.
  • ©2021
Description1 online resource (47 pages) + executive summary (12 pages)
ISBN9780660384719
Catalogue number
  • D2-444/2021E-PDF
Subject terms
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