Consumer satisfaction, dissatisfaction and complaining behaviour : major findings and directions for action / Stephen B. Ash. : RG23-57/1980E-PDF
“Despite unprecedented affluence and the availability of a great variety of new and improved products and services, consumers today seem disenchanted with the marketing system. Consumer dissatisfaction finds expression in complaints about rising prices, demands for improved products and services, suggestions for improving the adequacy of product information, and concern for the physical environment. In response to these consumer dissatisfactions, policy makers are expressing a need for more research focusing on the products and services which seem to be responsible for the increase in the number of dissatisfied consumers”--Introduction, page [1].
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.899861&sl=1
| Ministère/Organisme | Canada. Consumer and Corporate Affairs Canada, issuing body. |
|---|---|
| Titre | Consumer satisfaction, dissatisfaction and complaining behaviour : major findings and directions for action / Stephen B. Ash. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Format | Électronique |
| Document électronique | |
| Note(s) | Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. "May 1980." Issued also in French under title: Satisfaction, insatisfaction et plaintes des consommateurs : principales conclusions et recommandations. Includes bibliographical references. |
| Information sur la publication | Ottawa, Ontario : Consumer and Corporate Affairs Canada = Consommation et corporations Canada, 1980. ©1980 |
| Auteur / Contributeur | Ash, Stephen B., author. |
| Description | 1 online resource (51 pages) |
| ISBN | 0662110730 |
| Numéro de catalogue |
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| Descripteurs | Consumer complaints -- Canada. Consumers -- Research -- Canada. |