Testing recall of recruitment advertising : 2021-2022 campaign / submitted to: Department of National Defence ; submitted by: Narrative Research. : D2-411/2022E-PDF

"Each year the Canadian Armed Forces must enroll Regular Force (full-time) and Reserve Force (part-time) members to fulfill the Strategic Intake Plan. Specifically, The CAF’s 2021-2022 Awareness Campaign continues to target Canadians aged 18-34, with a goal of increasing interest and consideration for CAF jobs by focussing attention on the relevancy of its training, education and career development programs. To help meet stated recruiting objectives, DND has launched a multi-pronged CAF recruitment campaign consisting of an overarching awareness campaign, a priority occupations campaign, a women-focus campaign, an Indigenous campaign, and a Reserve campaign"--Executive summary, page 2.

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