Testing recall of recruitment advertising : 2021-2022 campaign / submitted to: Department of National Defence ; submitted by: Narrative Research.: D2-411/2022E-PDF
"Each year the Canadian Armed Forces must enroll Regular Force (full-time) and Reserve Force (part-time) members to fulfill the Strategic Intake Plan. Specifically, The CAF’s 2021-2022 Awareness Campaign continues to target Canadians aged 18-34, with a goal of increasing interest and consideration for CAF jobs by focussing attention on the relevancy of its training, education and career development programs. To help meet stated recruiting objectives, DND has launched a multi-pronged CAF recruitment campaign consisting of an overarching awareness campaign, a priority occupations campaign, a women-focus campaign, an Indigenous campaign, and a Reserve campaign"--Executive summary, page 2.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.909182&sl=0
| Department/Agency | Canada. Department of National Defence, issuing body. Narrative Research, consultant. |
|---|---|
| Title | Testing recall of recruitment advertising : 2021-2022 campaign / submitted to: Department of National Defence ; submitted by: Narrative Research. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Earlier edition | Testing recall of recruitment advertising : |
| Format | Electronic |
| Electronic document |
|
| Note(s) | "POR Number: POR 025-21." "Contract Number: W8484-211016/001/CY." Issued also in French under title: Évaluation du rappel de la publicité de recrutement : campagne 2021-2022. Includes some text in French. |
| Publishing information | Ottawa, Ontario : Department of National Defence, 2022. ©2022 |
| Description | 1 online resource (1 volume (various pagings)) + 1 executive summary (4 pages) |
| ISBN | 9780660426020 |
| Catalogue number |
|
| Subject terms | Canada. Canadian Armed Forces -- Recruiting, enlistment, etc. -- Public opinion. Government advertising -- Canada -- Public opinion. Public opinion -- Canada. |
Request alternate formats
To request an alternate format of a publication, complete the Government of Canada Publications email form. Use the form’s “question or comment” field to specify the requested publication.- Date modified: