Parks Canada advertising campaign evaluation (ACET) 2023 : methodological report / prepared for Parks Canada.: R62-583/2023E-PDF
"Parks Canada launched a national advertising campaign that aired on a variety of platforms in the winter and spring of 2023 including traditional television, digital and streaming television, social media platforms, search engine marketing and billboards. Each platform was in market at different times, but as a whole the campaign was in market between February 2023 and June 2023. The campaign was focused on promoting visiting national parks and national historic sites and was linked to promoting the recovery of Canada's tourism industry"--Executive summary, page 4.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.923236&sl=0
| Department/Agency | Parks Canada, issuing body. Advanis (Firm), consultant. |
|---|---|
| Title | Parks Canada advertising campaign evaluation (ACET) 2023 : methodological report / prepared for Parks Canada. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Earlier edition | Parks Canada advertising campaign evaluation (ACET) : 2022 |
| Format | Electronic |
| Electronic document |
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| Note(s) | "August 2023." Cover title. "Supplier name: Advanis Inc." "Contract number: CW2237374." "Registration number: POR 022-22." Issued also in French under title: Évaluation des campagnes publicitaires (OEPC) de Parcs Canada 2023 : rapport méthodologique. Text chiefly in English; includes some text in French. |
| Publishing information | Gatineau, Québec : Parks Canada = Parcs Canada, 2023. ©2023 |
| Description | 1 online resource (31 pages) + 1 executive summary (4 pages) |
| ISBN | 9780660489063 |
| Catalogue number |
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| Subject terms | Parks Canada -- Public opinion. National parks and reserves -- Canada -- Public opinion. Historic sites -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. |
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