A performance measurement pilot - West Nile Virus 2003 Public Education Campaign /: H21-240/2005

This report on the effectiveness of performance measurement for a public education campaign illustrates the strengths and weaknesses in current approaches to Health Canada communications. The report sets out the performance indicators, intended outcomes, target audiences, methodology, and evaluation tools. It then presents results for Canadians, including best practices and lessons learned. This pilot project was one of the first to introduce performance measurement within a communications function.

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Department/Agency Health Canada.
Title A performance measurement pilot - West Nile Virus 2003 Public Education Campaign /
Publication Type Monograph
Language Bilingual-[English | French]
Format Paper
Date 2005.
Binding Softcover
Number of Pages English text, 36p. :
Dimensions 28 cm.
ISBN 0-662-68777-9
Catalogue Number
  • H21-240/2005
Departmental Catalogue Number HC Pub. No.: 1232
Subject Terms Health promotion, Infectious diseases