A performance measurement pilot - West Nile Virus 2003 Public Education Campaign / [prepared by] Communications, Marketing and Consultation Directorate, Public Opinion Research and Evaluation Division. : H21-240/2005
This report on the effectiveness of performance measurement for a public education campaign illustrates the strengths and weaknesses in current approaches to Health Canada communications. The report sets out the performance indicators, intended outcomes, target audiences, methodology, and evaluation tools. It then presents results for Canadians, including best practices and lessons learned. This pilot project was one of the first to introduce performance measurement within a communications function.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.666211&sl=0
| Department/Agency | Canada. Health Canada. |
|---|---|
| Title | A performance measurement pilot - West Nile Virus 2003 Public Education Campaign / [prepared by] Communications, Marketing and Consultation Directorate, Public Opinion Research and Evaluation Division. |
| Publication type | Monograph |
| Language | Bilingual-[English | French] |
| Format | Paper |
| Note(s) | Bibliography. |
| Publishing information | Ottawa - Ontario : Health Canada 2005. |
| Binding | Softcover |
| Description | English text, 36p. : fig., graph, tables ; 28 cm. |
| ISBN | 0-662-68777-9 |
| Catalogue number |
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| Departmental catalogue number | HC Pub. No.: 1232 |
| Subject terms | Health promotion Infectious diseases |