Defining tomorrow's tourism product : packaging experiences / prepared by: Learning Thru Leisure Consulting. : C86-197/2004E
This report examines group travel to determine the types of visitor experiences that are in demand so that tour operators can better “package” experiences. The report presents a list of six essential ingredients for building memorable group tour experiences; an 11-item checklist of the steps to evaluate existing packages or create new ones; a decision-making tool for tour planners to assess the potential of their tours; and information that could be used for conducting a consumer travel packaging study.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.649429&sl=0
| Department/Agency | Canada. Industry Canada. Canadian Tourism Commission. |
|---|---|
| Title | Defining tomorrow's tourism product : packaging experiences / prepared by: Learning Thru Leisure Consulting. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Paper |
| Other formats | Electronic-[English] |
| Note(s) | Research report 2004-7 |
| Publishing information | Ottawa - Ontario : Industry Canada. 2004. |
| Binding | Spiral binding |
| Description | iv, 41p. : glossary, references, tables ; 28 cm. |
| ISBN | 0-662-38119-X |
| Catalogue number |
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| Departmental catalogue number | C50409E |
| Subject terms | Industry analysis Tourism Travel |