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Defining tomorrow's tourism product : packaging experiences / prepared by Learning Thru Leisure Consulting.C86-197/2004E-PDF

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This report examines group travel to determine the types of visitor experiences that are in demand so that tour operators can better “package” experiences. The report presents a list of six essential ingredients for building memorable group tour experiences; an 11-item checklist of the steps to evaluate existing packages or create new ones; a decision-making tool for tour planners to assess the potential of their tours; and information that could be used for conducting a consumer travel packaging study.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.688839&sl=0

Publication information
Department/Agency
  • Canada. Industry Canada. Canadian Tourism Commission.
TitleDefining tomorrow's tourism product : packaging experiences / prepared by Learning Thru Leisure Consulting.
Series title
  • Research report ; 2004-07
Publication typeMonograph - View Master Record
Language[English]
Other language editions[French]
FormatDigital text
Electronic document
Other formatsPhysical text-[English]
Note(s)
  • The catalogue number (C86-197/2004E) and ISBN (0-662-38119-X) for the print edition have been incorrectly copied in this PDF edition.
Publishing information
  • Ottawa : Industry Canada, 2004.
Description50 p.
Catalogue number
  • C86-197/2004E-PDF
Subject terms
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