Defining tomorrow's tourism product : packaging experiences / prepared by Learning Thru Leisure Consulting.: C86-197/2004E-PDF
This report examines group travel to determine the types of visitor experiences that are in demand so that tour operators can better “package” experiences. The report presents a list of six essential ingredients for building memorable group tour experiences; an 11-item checklist of the steps to evaluate existing packages or create new ones; a decision-making tool for tour planners to assess the potential of their tours; and information that could be used for conducting a consumer travel packaging study.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.688839&sl=0
| Department/Agency | Canada. Industry Canada. Canadian Tourism Commission. |
|---|---|
| Title | Defining tomorrow's tourism product : packaging experiences / prepared by Learning Thru Leisure Consulting. |
| Series title | Research report ; 2004-07 |
| Publication type | Series - View Master Record |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Other formats | Paper-[English] |
| Note(s) | The catalogue number (C86-197/2004E) and ISBN (0-662-38119-X) for the print edition have been incorrectly copied in this PDF edition. |
| Publishing information | Ottawa : Industry Canada, 2004. |
| Description | 50 p. |
| Catalogue number |
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| Subject terms | Industry analysis Tourism Travel |