Finding, training and managing international agents and distributors .: ED5-23/2016E-PDF
“The most basic way to export is to sell your goods directly to your overseas customers. This can be the ideal strategy for many Canadian exporters, especially when they operate in countries such as the United States, where the business and consumer cultures resemble ours. In other markets, however, there may be language barriers and unfamiliar ways of doing business. In these places, working through intermediaries such as agents and distributors may be a more fruitful approach. This paper will examine the issues that exporters should consider if they decide to adopt this strategy.”
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| Department/Agency | Export Development Canada. |
|---|---|
| Title | Finding, training and managing international agents and distributors . |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Issued also in French under title: Recherche et évaluation d’intermédiaires étrangers. "White paper." |
| Publishing information | [Ottawa] : Export Development Canada, c2016. |
| Description | 14 p. |
| Catalogue number |
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| Subject terms | Exports International markets |
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