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Business to business marketing : BDC viewpoints study.: Iu133-24/2013E-PDF

"B2B or business-to-business marketing differs from the more common B2C or business-to-consumer sales process. Through this study, the BDC ViewPoints team wanted to better understand the B2B client journey by looking at such aspects as: the purchase decision-making journey; content development, tracking and conversion; online activities"--p. 4.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.833341&sl=0

Publication information
Department/Agency
  • Business Development Bank of Canada.
TitleBusiness to business marketing : BDC viewpoints study.
Variant title
  • B2B marketing, September 2013
Publication typeMonograph
Language[English]
Other language editions[French]
FormatDigital text
Electronic document
Note(s)
  • "September 2013."
  • Issued also in French under title: Marketing interentreprises : étude points de vue de BDC.
Publishing information
  • Montreal : Business Development Bank of Canada, 2013.
Description70 p. : ill.
Catalogue number
  • Iu133-24/2013E-PDF
Subject terms
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