Business to business marketing : BDC viewpoints study.: Iu133-24/2013E-PDF
"B2B or business-to-business marketing differs from the more common B2C or business-to-consumer sales process. Through this study, the BDC ViewPoints team wanted to better understand the B2B client journey by looking at such aspects as: the purchase decision-making journey; content development, tracking and conversion; online activities"--p. 4.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.833341&sl=0
| Department/Agency | Business Development Bank of Canada. |
|---|---|
| Title | Business to business marketing : BDC viewpoints study. |
| Variant title | B2B marketing, September 2013 |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Note(s) | "September 2013." Issued also in French under title: Marketing interentreprises : étude points de vue de BDC. |
| Publishing information | Montreal : Business Development Bank of Canada, 2013. |
| Description | 70 p. : ill. |
| Catalogue number |
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| Subject terms | Businesses Marketing |
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