Public opinion research study : evaluation of the 2021 mental health services ad campaign : findings report / prepared for Veterans Affairs Canada.: V32-441/2022E-PDF
"In this particular context, the main research objective of this study is to evaluate the 2021 Mental Health Services for Veterans and their Families advertising campaign using the Government of Canada's Advertising Campaign Evaluation Tool (ACET), and as required, is conducted before and after the campaign's paid media placement. This report presents the results of two online surveys conducted as part of this study, the baseline survey and the post-campaign survey"--Background and objectives.
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.911287&sl=0
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| Title | Public opinion research study : evaluation of the 2021 mental health services ad campaign : findings report / prepared for Veterans Affairs Canada. |
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| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Digital text |
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| Publishing information |
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| Description | 1 online resource (40 unnumbered pages) + 1 executive summary (5 unnumbered pages) |
| ISBN | 9780660435688 |
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