Advertising concept testing : 2022-23 national campaign : qualitative research / prepared for Parks Canada.: R62-586/2022E-PDF
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.914877&sl=0
| Department/Agency | Parks Canada, issuing body. Probe Research Inc. (Winnipeg, Man.), consultant. |
|---|---|
| Title | Advertising concept testing : 2022-23 national campaign : qualitative research / prepared for Parks Canada. |
| Publication type | Monograph |
| Language | Bilingual-[English | French] |
| Other language editions | Bilingual- [English | French] |
| Format | Electronic |
| Electronic document |
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| Note(s) | Issued also in French under title: Prétest de concepts publicitaires : campagne nationale 2022-2023 : recherche qualitative. "Submitted by: Probe Research Inc." "Contact Number: CW2230210." "Registration Number: POR 020-22." "October 2022." Text chiefly in English; includes some text in French. |
| Publishing information | Gatineau, Quebec : Parks Canada = Parcs Canada, 2022. |
| Description | 1 online resource (45 pages) : illustrations (some colour) + executive summary (4 unnumbered pages) |
| ISBN | 9780660452296 |
| Catalogue number |
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| Subject terms | National parks and reserves -- Canada -- Public opinion. Historic sites -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. |
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