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Pre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : focus group and ACET methodological report / prepared for the Financial Consumer Agency...FC5-84/2023E-PDF ; FC5-83/2023E-PDF

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.921290&sl=0

Publication information
Department/Agency
  • Financial Consumer Agency of Canada, issuing body.
  • Léger Marketing, consultant.
TitlePre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : focus group and ACET methodological report / prepared for the Financial Consumer Agency of Canada (FCAC).
Publication typeMonograph
Language[English]
Other language editions[French]
Later editionPre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign :
FormatDigital text
Electronic document
Note(s)
  • Issued also in French under title: Essai préliminaire et évaluation de la campagne publicitaire « Faisons des changements qui comptent : gérer votre argent dans un monde en évolution » : groupe de discussion et rapport méthodologique de l'OECP.
  • "Supplier: Leger Marketing Inc."
  • "Contract number: CW2240026."
  • "Delivery date: March 29, 2023."
  • "Registration number: POR 045-22."
  • Includes bibliographical references.
Publishing information
  • Ottawa ON : Financial Consumer Agency of Canada = Agence de la consommation en matière financière du Canada, 2023.
  • ©2023
Description1 online resource (76 pages) : colour illustrations + summary (5 pages)
ISBN9780660481746 9780660481708
Catalogue number
  • FC5-84/2023E-PDF
  • FC5-83/2023E-PDF
Subject terms
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