Pre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : focus group and ACET methodological report / prepared for the Financial Consumer Agency...: FC5-84/2023E-PDF ; FC5-83/2023E-PDF
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.921290&sl=0
| Department/Agency | Financial Consumer Agency of Canada, issuing body. Léger Marketing, consultant. |
|---|---|
| Title | Pre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : focus group and ACET methodological report / prepared for the Financial Consumer Agency of Canada (FCAC). |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Later edition | Pre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : |
| Format | Electronic |
| Electronic document |
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| Note(s) | Issued also in French under title: Essai préliminaire et évaluation de la campagne publicitaire « Faisons des changements qui comptent : gérer votre argent dans un monde en évolution » : groupe de discussion et rapport méthodologique de l'OECP. "Supplier: Leger Marketing Inc." "Contract number: CW2240026." "Delivery date: March 29, 2023." "Registration number: POR 045-22." Includes bibliographical references. |
| Publishing information | Ottawa ON : Financial Consumer Agency of Canada = Agence de la consommation en matière financière du Canada, 2023. ©2023 |
| Description | 1 online resource (76 pages) : colour illustrations + summary (5 pages) |
| ISBN | 9780660481746 9780660481708 |
| Catalogue number |
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| Subject terms | Finance, Personal -- Canada -- Public opinion. Financial literacy -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. |
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