Pre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : focus group and ACET methodological report / prepared for the Financial Consumer Agency...: FC5-84/2024E-PDF
Permanent link to this Catalogue record:
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| Department/Agency | Financial Consumer Agency of Canada, issuing body. Léger Marketing, consultant. |
|---|---|
| Title | Pre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : focus group and ACET methodological report / prepared for the Financial Consumer Agency of Canada (FCAC). |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Earlier edition | Pre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : |
| Format | Electronic |
| Electronic document |
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| Note(s) | Issued also in French under title: Essai préliminaire et évaluation de la campagne publicitaire « Faisons des changements qui comptent : gérer votre argent dans un monde en évolution » : groupe de discussion et rapport méthodologique de l'OECP. "Supplier: Leger Marketing Inc." "Contract number: CW2335352." "Delivery date: June 10, 2024." "POR registration number: POR 078-23." The PDF copy has been replaced [2024-09-16] as requested by the publisher. Includes bibliographical references. |
| Publishing information | Ottawa ON : Financial Consumer Agency of Canada = Agence de la consommation en matière financière du Canada, 2024. ©2024 |
| Description | 1 online resource (63 pages) : illustrations (chiefly colour) + summary (8 pages) |
| ISBN | 9780660723655 |
| Catalogue number |
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| Subject terms | Finance, Personal -- Canada -- Public opinion. Financial literacy -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Public opinion -- Canada. |
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