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Pre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : focus group and ACET methodological report / prepared for the Financial Consumer Agency...: FC5-84/2024E-PDF

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.939337&sl=0

Publication information
Department/Agency
  • Financial Consumer Agency of Canada, issuing body.
  • Léger Marketing, consultant.
TitlePre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : focus group and ACET methodological report / prepared for the Financial Consumer Agency of Canada (FCAC).
Publication typeMonograph
Language[English]
Other language editions[French]
Earlier editionPre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign :
FormatDigital text
Electronic document
Note(s)
  • Issued also in French under title: Essai préliminaire et évaluation de la campagne publicitaire « Faisons des changements qui comptent : gérer votre argent dans un monde en évolution » : groupe de discussion et rapport méthodologique de l'OECP.
  • "Supplier: Leger Marketing Inc."
  • "Contract number: CW2335352."
  • "Delivery date: June 10, 2024."
  • "POR registration number: POR 078-23."
  • The PDF copy has been replaced [2024-09-16] as requested by the publisher.
  • Includes bibliographical references.
Publishing information
  • Ottawa ON : Financial Consumer Agency of Canada = Agence de la consommation en matière financière du Canada, 2024.
  • ©2024
Description1 online resource (63 pages) : illustrations (chiefly colour) + summary (8 pages)
ISBN9780660723655
Catalogue number
  • FC5-84/2024E-PDF
Subject terms
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